Thursday, September 5, 2013

Losing the Logo

by Julie

Is this impossible, or what?

I would love a new purse for the fall. It's time to put away my warm-weather purse, and my favorite cool-weather purse is beginning to show signs of wear.

Picking out a new purse should be easy, right? Not so much.

Maybe it's me. Maybe I'm asking too much. Here are my requirements:
It needs to be large enough to hold my iPad.
I prefer it not be cross-body.
I would like it to have some style, versus being a lump.

All of those make it easy, right? But wait, I have one more requirement:
No logo. No brand name. I find that I love the Michael Kors purses (not that I can afford them), but that giant MK is a real turnoff. And unless it's a gift - which I hope never to receive - I'll never carry Coach. Someone gave me a knockoff Kate Spade purse once. Counterfeits are illegal - and I was so embarrassed to be carrying something like that, that I pried the logo off the side of the purse before using it.

Now, to be fair, I have a pair of Tory Burch flats that I absolutely adore. (Also a gift. Are we seeing a pattern here?) The thing is, her logo doesn't look like a logo. The medallion at the front of the shoe looks more like a design element. I'm totally okay with that.

Anyway, my summer purse fits the no-logo bill and I love it. My winter purse's logo is almost invisible, so that's good. But the selection of new purses out there *without* logos is slim.

Even the super affordable purses out there have brand names all over their exteriors. Can't a purse be simply a purse, without also being a billboard advertisement?

I'll be heading over to DSW soon to continue my quest. That's where I found my logo-less purse last time. Wish me luck!

If you have any suggestions of where else to shop, let me know!

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