Monday, February 8, 2010

Super Duper Bowl Ads


The Super Bowl is the only television show in which I mute the action and listen to the ads. I need a Tivo that works in reverse, I guess. I admire the ingenuity of those thirty second spots that can tell a whole story in a few blinks of an eye and make me laugh, too. But then, I love humor. The first section of the newspaper that I read on Sunday morning is the comic section. Life can be boring, sad, frightening, grim even. So why not start the day with a few chuckles?

When my kids were in grade school, my daughter would come home eager to share every grievance she’d encountered that day. My son would just shrug when asked how the day went. So I started asking them what one funny thing happened that day. It changed the way they thought about their experiences. They started seeing annoyances as anecdotes to share at supper. Even now, our phone conversations are full of funny stories.

That’s my philosophy when I write, too. If I can make myself laugh, then hopefully a reader will find it amusing. I even look forward to the TV show about the best commercials of the year. (The foreign ones are often funniest.) But I’m a little disappointed in the commercials I’ve seen on the Super Bowl so far. They’re, well, I guess I’d call them interesting. A few are just odd. But none have made me laugh out loud, although the E Trade one with the babies on the plane and the Audi commercial about the green police earned chuckles. However, as I write and post this, it’s not quite half-time, so maybe funnier ones are coming up.

Do you watch the Super Bowl? If so, do you watch for the game or the commercials, or both? Did you have a favorite Super Bowl commercial this year or did you find them lame?

27 comments:

signlady217 said...

I watch the Superbowl for the game, the commercials, and the half-time show. This year I thought it was a good game (both sides made some great plays and some dumb mistakes), the commercials were just ok (just how many spots did Budweiser buy?), and the half-time show was disappointing (I expected better from The Who). One thing about it though, there's always next year!

Linda said...

I mainly watched this year for the game. I was hoping the Saints would win, because I really wanted it for Drew Brees. He was our quarterback here in San Diego and we still love him in this town.

I thought the commercials were just okay. Actually, the most interesting commercial I heard on tv tonight was not a Superbowl ad. It was for some drug, and unfortunately I wasn't paying attention to the commercial until I heard in the possible side effects, "could cause suicidal thoughts and actions." Never heard that before, and then the commercial ended so I have no idea what the drug was for.

Dave Chaudoir said...

I missed the Superbowl because of scheduling issues, but I have been watching the ads online today. Even if Betty White seems to be a running gag in movies and TV shows, it's still good to see her out on the pitch! LOL

Anonymous said...

I thought it was a good Superbowl. I love it when they're close. There were a couple of amusing commercials, but they didn't meet my high Superbowl commercial expectations. :) I did like the half time show. My only comment about that is that when an aging rocker gets past a certain age, I don't want to see his bare midriff. This was a wardrobe malfunction of a whole different genre and I must say, it was kind of hard to watch.

Sheila Connolly said...

It's funny--I usually read (or work on a crossword puzzle) during commercials, but during the Superbowl I feel compelled to watch. The only thing that stood out what how many Budweiser commercials there were. It seems counter-intuitive: if you're a beer drinker (which I am not), aren't you already sitting there with your favorite brew in hand? What would make you switch to Bud? I thought the house built of beer cans was verging on offensive--the people were in effect tearing down the house in order to drink. We see far too many examples of falling houses (Haiti, for example) for that to be funny.

amy324 said...

I watch for the game and the ads. I enjoyed the game. I thought some of the ads were blatantly misogynistic. I guess the Google ad was my favorite. I like the e-trade babies as well, and the Budweiser Clydesdale commercials always make me misty. If you've never seen the 9/11 tribute, grab a box of Kleenex and click this link: http://www.snopes.com/rumors/tributes/budweiser.asp I could only take a couple seconds of The Who before I had to leave the room. I prefer my memories of having 2nd row seats for a live concert before they were all in AARP.

amy324 said...

Linda, a lot of the antidepressants being used now are known to have caused suicidal thoughts in children, adolescents, and young adults, especially in the first month or two of treatment or right after a dosage change.

Kristin A. said...

For the most part, yes, the ads were pretty lame. One of the very first ones shown did, however, make me laugh out loud - the one with the house made out of Bud Light. (Yes, I noticed that Sheila hated this one and found it horribly inappropriate) My husband and I don't drink, but had to laugh when one of the guys opened the fridge and made the comment, "They even have Bud Light made out of Bud Light."

Lover of Books said...

I missed the half time show, must have been when we were eating supper. Oh, well, I'm sure Roger Daltrey is older than old anyways. lol

The commercials were pretty boring. None of them made me laugh at all. Oh, well.

Dru said...

I missed the Super Bowl and commercials. Did they show any with the Clydesdale horses?

Kate Collins said...

I am SO glad I missed The Who. I prefer my memories intact, too, thank you, with no aging midriffs. Ew. I also thought KISS's bit was horrible.
Google's ad was clever, showing the power of its search engine. And I read in the newspaper that there were a few funny animal ads. But how many people think guys in their underwear are funny?
Yes, disappointing is a good word.
(And I had to root for the Colts. I live in Indiana.)

Always love those Budweiser Clydesdales. I'll check out that link.
One more note: Next time an ad for a drug comes on, close your eyes and listen so you won't be distracted by images of happy people. The list of side effects is usually worse than the condition it purports to treat. Scary!

Kate Collins said...

Dru, I guess they were. Take a look at Amy324's comment above for more info.

signlady217 said...

Linda--I don't remember the name of the drug, but I think it was for relieving fibromyalgia pain. It caught my attention because my mom suffers from that condition. It's weird that so many drugs have side effects as bad or worse than what they're supposed to cure! And it's becoming frightening how many are being recalled because of that.

I have to say though, even with all that, that whoever writes the commercials needs better grammar editors. Every time I hear the phrase "If you have experienced 'blah, blah, blah' or death, please call this number" I have to roll my eyes and chuckle. Isn't it a bit difficult to make a phone call when you're dead? That gets me every time.

dollycas said...

I thought THE WHO was great especially went you think it was on CBS and The Who's music is the theme music for all the CSI's.

I loved the Betty White commercial, and while sad my Packers were not in the Super Bowl, I was so happy to see the Saints win.

Yes, I love football and reading!!

http://dollycas.blogspot.com/

Kristin A. said...

I forgot that there was an ad that cracked up my four year old daughter. It was at the very beginning of the game for Doritos - the one with the no bark collar. My daughter thought it was hysterical although probably didn't really know what was happening. I was only able to watch the first half and half time show, so it is sad to hear that there were no good commercials in the second half. Without good commercials, the Superbowl is just another boring football game! :)

Sarah MacCallum said...

I LOVED the Doritos commercial where the dog with the bark collar put it on the guy eating Doritos so the dog could have some too :-)

Sarah

Heather Webber said...

I thought the general "woe is men" theme of the night got old fast. Loved the Clydesdales, the Etrade babies on the plane, and the Google search commercial. And I thought Carrie Underwood did an awesome job on the National Anthem.

Karen B said...

I didn't watch - Vikings fan - but saw the Letterman/Oprah/Leno ad on the net and it cracked me up!!

Lisa D said...

I didn't watch the entire game but I did really love the Betty White/Abe Vigoda Snickers commercial.

I think they need to do a better job with half time entertainment.

Jessica said...

I was very disappointed in the half time show...but on the plus side I loved the first doritos commercial (with the bark collar) and I loved the Clydesdales and the Bull Budweiser commercial. We had to pause it at one point, and my boyfriend could care less about any commercials so he kept fastforwarding thru them so we could catch back up to live TV...grrr so annoying! LoL Sad I missed some of them but I guess they weren't the best judging by some of the other comments today!

Leann Sweeney said...

The ads were mostly disappointing, but the game was awesome. Betty White is wonderful and that was probably my favorite commercial.

Kate Collins said...

I thought the Letterman/Oprah/Leno ad was a nice touch.

Peggy Graham said...

I guess I must be the only person in America who didn't even turn on the TV last night - much nicer to curl up with a good book!

Kate, I completely agree on the drug ads. Every time one comes on I look at dh and say "Add that one to the list of drugs I'll never take." Not to mention they wouldn't have to charge such astronomical prices for the drugs if they didn't spend so much money on those insipid commercials.

Bev said...

Didn't watch the game, busy doing homework but I did check out the commercials online and my favorite was KIA's with the toys that come to life. I also liked that Doritos one when the guy was in the coffin. Love the quick response at the end :)

Jessica said...

OOOH...another one I really liked was another Dorito one..its the one with the little boy and he smacks his moms date and says 1, Keep your hands off my mamma and 2, keep your hands off my doritos. Cracked me up!

amy324 said...

You can see all of the Superbowl commercials here:

http://mashable.com/2010/02/08/super-bowl-ads-2010/

Now that I look back through them, there are others that I liked. Like the VW punchbug and FLO TV.

The link to the Clydesdale commercial that I posted earlier was not from this year. It was from right after 9/11 and it only aired the one time, during the Superbowl. I believe Anheuser-Busch has even taken it off their website. But it is still on snopes, and probably other places.

Sarah said...

Thanks, Amy, for the link - great fun to review the commercials again!

Sarah