Saturday, February 18, 2012

Returned Mail: Are you getting our mailings?

by Lorna Barrett / Lorraine Bartlett / L.L. Bartlett

In late January, I mailed out almost 3,000 postcards to readers, booksellers, and libraries for The Walled Flower.  Hey, it did some good!  It made the New York Times (extended) best sellers list, landing at the #25 sweet spot.  (That's ten spots higher than my Lorna Barrett name made on her first time on the list.)  Many of those who bought the book read this blog.  THANK YOU!!!!!!!

As you know, the Cozy Chicks has a sign-up form for our newsletter and snail mail list right on this page.  We share the addresses and merge them with our own lists so that those of us who send postcards can send to as many readers as possible.  (And thank you sooooo much for signing up!) 

BTW, we do not sell, rent, or give out the addresses on our lists. You will only get notices for the Cozy Chicks latest projects--either as a group, or from the Chicks individually.

Many of my readers have told me they LOVE getting the postcards.  Some have said I should save money and take them off the list because they get the newsletter, too.  Well, they do now.  But what happens if their email inbox is full and the email bounces?  The company that sends out the newsletters will NEVER send an email to that address ever again.  EVER AGAIN.  (It bore repeating.) Or, what if they change their email address and don't let us know about it?

Also, between 48-52% of the people on the email newsletter list open the newsletter.  That means nearly half the list never knows when we have new books, contests, and other news to share.  What happens to the newsletters?  They probably end up in SPAM folders.  Lots of people NEVER check their spam folders.  I check mine all the time.  Like, 20 times a day, because while I don't want those 10 Lands End promos that come every week to land in my regular inbox, I do want the yahoogroups digests I get (which always seem to go to Spam) and need to figure out why they go there.  (But who has time???  So I check Spam on an hourly basis.)

QUESTION:  Why do so many people sign up for our newsletters and when they actually GET one, they immediately Unsubscribe?  (Riddle me that, Batman!)

The following readers have fallen off our mailing lists. I got a LOT or returned postcards for The Walled Flower. Was your postcard one of them?  And if you want to return to the lists, we'd love to add you back in.

Aine L. R. in Reading, PA
Andrea F. in Independence, MO
Doris K. S in Kennewick, WA
Elysabeth E. in Honea Path, SC
Holly D. in Fort Campbell, KY
K.T. F. in Evanston, IL
Karen P. in Garland TX
Kay M. in Lubbock, TX
Kim B in Reading, PA
Konnie K in Garber, OK
Madge W. in Wilsonville, OR
Mary P. in Rochester, NY  (14609)
Patricia R. in Cincinnati, OH
Regan C. in Phoenix, AZ
Rob J. in Kentwood, MI
Robyn VDB in Tempe, AZ
Ruth Ann M. in Churchville, NY
Sharon B. in Denver, CO
Sheila C. in Dublin, VA
Shelby S. in Patton, PA
Stephanie H. in Marysville, OH
Tammy S. in Ingleside, TX

To let us know, write to us at: cozychicks @ (and don't forget to close up the spaces.)

Thank you!

Haven't signed up yet?  Hey, that sign-up box is in the left hand column.  Just scroll down a bit.